Case Studies
Learn how I helped these companies using a structure of Starting Point, Objective, Actions and Results.
Company: Hoopo
Website: www.hoopo.eu
Hoopo is an Ecommerce brand selling high end, sustainable products for cats. Hoopo is a Dutch brand, and is active in several European markets such as the Netherlands, Belgium, France, Germany and more.
- Starting situation
- Startup Ecom brand in 2020 without brand awareness
- No revenue
- No Google ads and Meta ads campaigns
- No followers on social media
- Objective
The client asked me roll out Google ads and Meta ads campaigns, to increase brand awareness and above all, to bring profit through online ads.
- Actions
- Meta: Campaigns directed at increasing brand awareness and traffic
—————————– - Added to this we did targeted actions and promotions during sale periods like Black Friday.
—————————– - Instagram: Focus on high quality posts, and engagement, which is done by my partner.
—————————– - Google: Campaigns where we generate highly relevant traffic the wide variety of possibilities Google offers.
- Results
- Strong company growth. From a few sales per week, to an established brand in the pet category. From 1 product, to a wide arrange of luxury products and accessories for cats.
—————————– - Profitable Google ads campaigns in Netherlands, Belgium, Germany and France.
—————————– - High brand awareness measured through branded search terms in Google.
—————————– - From 0 to 10k + followers on Instagram.
—————————– - After 4 years still having an active collaboration.
Company: Elsewhere Fashion
Website: www.elsewherefashion.com
Elsewhere Fashion is a fashion brand focusing on medium to high priced fashion items to women in different countries.
- Starting situation
Elsewhere Fashion worked with another agency for Google ads and Meta ads campaigns. The campaigns were not profitable. The company was not growing, the former agency was relatively expensive and didn’t communicate clearly about results.
- Objective
Make Google and Meta ads profitable, as well as take part in the online growth of the company in several European countries.
- Actions
- Set up a full funnel strategy, using both Meta and Google for top and bottom of the funnel traffic.
—————————– - Bring structure in Google ads with a clear separation of campaigns directed towards existing vs new customers.
—————————– - Increasing brand awareness and traffic with visually attractive ads on Facebook and Instagram.
—————————– - Set up a clear and uniform communication in ads, both in terms of text and visuals.
- Results
- Measuring results on both company level, as on platform (Google and Meta) level
—————————– - Month on month company growth.
—————————– - Increase in total sales volume on Google ads, keeping a profitable Return On Ad Spend
—————————– - Having a continuous flow of relevant visitors to the website against reasonable costs.
—————————– - Setting up reporting so that there is always a dashboard where both me and the client can check daily, weekly or monthly results.
Company: Humanoid
Website: www.shophumanoid.com/nl
Humanoid is a Dutch fashion brand, focused on women who appreciate high quality items, and who can afford these as well.
- Starting situation
Humanoid worked with one of the major agencies in Holland, paying a premium price for management of their Google and Meta ads. Apart from a high retainer, they also had to pay for every little change or A/B test they requested.
Auditing the account I noticed the setup was old fashioned and not taking into consideration brand growth.
- Objective
- Simplify the campaign structure, while keeping the same profit on campaigns.
- Grow brand awareness among new audiences.
- Actions
- Setting up a campaign structure which is much easier and less time consuming to manage, while keeping the same profit and cpc’s.
—————————– - Targeting new audiences, both via Google as Meta ads.
—————————– - Continuously testing and modifying creatives.
- Results
- Lower maintenance costs of campaigns, resulting in lower management costs for the client.
—————————– - Lower ad costs, while keeping similar amount of conversions per adspend.
—————————– - New visitors, growth of email lists, new customers acquired.
Company: Ginsburg
Website: www.ginsburgadvancedtutoring.com/
Ginsburg Advanced Tutoring offers services to prepare students for their LSAT exams and apply to law schools in the US. This is done through a disability accommodations service, 1 on 1 tutoring, live classes and video on demand packages.
- Starting situation
Ginsburg came to me with the question how they could increase the number of leads for their 1 on 1 tutoring services and accommodations services.
- Objective
I set up a highly targeted Google ads campaign, focusing on relevant keywords in the 2 areas they focused on back then.
Later they added live classes and a video on demand product, which we also advertise for in Google ads.
- Actions
- I set up a highly targeted Google ads campaign, focusing on relevant keywords in the 2 areas they focused on back then.
- Later they added live classes and a video on demand product, which we also advertise for in Google ads.
- Results
- Not only did the leads increase, the company as a whole grew 35% in the first year and is on track to grow 45% this year, significantly thanks to our shared input in continuously improving ads and website usability.
- The video on demand product became profitable through Google ads.
- Measurability: we measure all leads and all product sales.
- Strong increase in leads out of ads.
Company: Verisure
Website: www.verisure.nl
Verisure is the biggest supplier of domestic alarm systems in Europe.
Note: I was employed there.
- Starting situation
I joined them as a digital marketing manager in 2017, at the moment they were starting up in the Netherlands. The Belgium office set up the first small campaigns, I had to scale this up.
- Objective
Generate qualified leads for the call center and a sales force of ±25 persons.
- Actions
- Using Google and Meta ads on maximum level while keeping attention to be very specific with keywords and audiences.
—————————– - Very intensive A/B testing in both ads as on the website.
- Results
- Growing the amount of leads significantly during the year.
—————————– - Decreasing the costs per lead with 30%, while increasing revenue per lead with 10%.
Hey! I'm Maarten
With over 10 years of experience in Google and Meta ads, and 16 years of marketing experience, I have helped more than 60 companies achieve better results from their online ads.
I do this by leveraging Google or Meta ads in the right way for your business. Google and Meta offer various campaign types. We carefully choose the right campaign types and bidding strategies aligning with your business goals at the forefront.
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