Hi, I'm Maarten ...
I grew up in Arnhem, a medium sized city in the Netherlands. After studying in Leeuwarden and Nijmegen, I ended up in Amsterdam. I’ve been living here for 16 years now, with my wife Glivia and dog Putih (a beagle). However we’re also spending more or less half of the year abroad.
During the week, I am a Google and Meta ads specialist, helping clients enthusiastically to generate more revenue from their online ads.
And on weekends, I try to do a lot of sports and travel.
How did I start in online marketing?
My career began with a traineeship at ABN Amro, where I ended up in marketing for Preferred Banking, responsible for the customer segments of freelancers, medical professionals, and pilots.
In my subsequent role at Sanoma, I encountered online marketing and decided to set up an affiliate site with a friend in the evenings. This was a discount code portal in Poland.
The concept proved to be successful, so I implemented the same concept in Italy, where it also worked. At one point, I decided to quit my job and continue as an entrepreneur.
Entrepreneurship in Affiliate Marketing
From early 2014, I worked online for myself. I managed to reach an average ROAS of 7 on my ad spent, Meaning: I made 7 Euro on every Euro I spent in Google Ads.
So I scaled up the concept to more than 100 different websites in 25 countries. We hired an outsourcing company to which we delegated 90% of the work, allowing us to scale even faster.
I could do all of this wherever and whenever I wanted, which meant I spent six months a year traveling and working from coffee shops and co-working spaces in Mexico, Colombia, Australia, New Zealand, China, Indonesia, and many more countries.
During this time, I learned all the ins and outs of Google Ads and Facebook Ads, knowledge that I use to this day for my clients.
Employment: Expanding Knowledge
Still, something started to bother me. At some point, I could do my work in 8 hours a week and earned five times more than in my last job, but the work became monotonous and lonely. I was ready for renewal, both in terms of colleagues and self development.
The company Verisure offered a perfect solution. Verisure started in the Netherlands in 2017 and was looking for an entrepreneurial online marketer. Here, I was allowed to set up and manage all Google and Meta campaigns, a great responsibility given the total budget and objectives. I am happy and proud to have helped Verisure grow significantly in its first year in the Netherlands.
Freelance: Helping Entrepreneurs with Google and Meta Ads
In 2020, I started working for my first client who asked me to set up his Google and Meta campaigns. Not only did I help this client grow, and we still work together to this day, I also discovered my true passion.
Soon, more clients with similar requests followed. Some wanted one-time advice or campaign setups, while others wanted continuous campaign support.
We are now almost four years down the road, and during that time, I have helped over 60 entrepreneurs, many of whom I have been working with for a long time.
I manage their Google and Meta ads campaigns, as well as tracking via Google Tag Manager and everything that comes with new developments (such as Server Side Tracking and Google Consent Mode v2).
I also do one-on-one coaching sessions for online marketers and online marketing teams within organizations. Especially when an organization has one or two online marketers, they see it as an added value to be able to discuss with someone outside their organization.
Interested in Getting to Know Each Other?
Would you like to know how I can help your business? Schedule an appointment via the button below. I’m looking forward to talk to you.
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Google & Meta ads, well managed.
